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Instagram highlights icons viewer7/3/2023 It could mean further opportunities such as endorsements and sponsorships. ![]() We should keep in mind one-third of viewed stories come from businesses, and one in five results in a direct message. This saves people from having to scour through endless pictures and videos to find what they want. You can do all this, pin it to the top of your Instagram page, and leave it there as long as you like. You can use this platform as a way to draw immediate attention to something new and exciting in your business.īest of all, you can try it out, show people how to use it, and direct them to the exact place they need to go to buy it. The Instagram Story Highlight feature can showcase your best products and put them to the test. ![]() The number of people using social media to research products surpassed 54 percent and continues to trend upwards. We’re living in the age of the online consumer. Why Should You Use Instagram Story Highlights on a Brand Account? In this article, I’m breaking down the best ways to use this powerful feature to your advantage. This feature allows you to highlight all of your best content right at the top of your profile in an organized way so people can easily find what they want. ![]() Unlike regular Instagram Stories, which disappear after a day, Instagram Story Highlights stay on your profile permanently. Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand.
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